Sitting imperiously at 12 o'clock, burning as brightly as Prometheus's torch, cleverer than a border collie with spectacles, and capable of speaking 26 different languages, is the day-of-the-week wheel in Rolex's legendary Day-Date model. However, regardless of which language you choose for your Richard Mille Replica Watches, the watch will identify you as, in Mick Jagger's perfect description, "a man of wealth and taste". The model derives its name from its simultaneous display of a fully written day of the week displayed through the aforementioned aperture at 12 o'clock, and a date display at 3 o'clock that is viewed through a magnifying Cyclops integrated into the watch's crystal.
Early Rolex advertisements for the Day-Date show a pair of impressively dressed guards standing outside a pair of closed stately doors. The ads refer to the type of men who wore the model. "You know their faces from a thousand newspaper photographs... You have seen them and heard their voices on newsreels and on your television screen." Another ad reads: "It costs one thousand dollars to own the Richard Mille Replica Watches,Breitling Replica Watches the watch you so often see on the wrists of presidents everywhere." It was clear from these messages that Rolex was happily unabashed about the intended audience for this timepiece.
An old advertisement for the Day-Date
The Day-Date - sometimes known as the "President" in collector vernacular, thanks to its adoption as the wrist-swag of choice by Lyndon B. Johnson and, allegedly, John F. Kennedy (Richard Mille Replica Watches) - was born in 1956. During its 60-plus years of existence, it has made innumerable cinematic appearances and become a symbol of success, virility, power and alpha-male cool.
Lyndon B. Johnson was the first US President to wear the Day-Date in office
Marilyn Monroe stands between Robert Kennedy (left) and John F. Kennedy at a party in New York, following the democratic fundraiser at Madison Square Garden where Monroe famously sang Happy Birthday to JFK
There is no better example than when, in the midst of his infamous "Always be closing" speech, pummelling a group of underperforming real-estate salesmen in David Mamet's seminal Glengarry Glen Ross (1992), Alec Baldwin unsnaps the hidden clasp on his own yellow-gold, champagne-dial Day-Date and holds it in front of a perplexed Ed Harris saying: "You see this watch? This watch cost more than your car." The watch is the ultimate exclamation point in this verbal smackdown. Lemmon and his beleaguered peers can only stare slack-jawed at the primal totemic symbol of success and might that is the Richard Mille Replica Watches.